“These were the fundamental factors that drove me to find solutions that could solve these inefficiencies and turn our KM into RM,” Jeshua said. On top of this, there’s the fact that car maintenance is not cheap, factoring in depreciation, interest, petrol, parking, and unexpected costs.
#Sia stuck in active timer drivers
Feeling like there should be a way to monetise the time lost from driving around town and being stuck in jams, Jeshua got the foundation for carching, a solution for drivers who want to make some income passively. Like most city-dwellers, Jeshua has experienced his fair share of being stuck in traffic jams. So, he decided to solve something he was familiar with and passionate about-traffic.
“I wanted to channel my time and energy towards something more tangible-solving meaningful equations in society,” he explained. Jeshua (second from the right) with his team / Image Credit: carching Having worked in the finance industry for seven years, Jeshua grew tired of the notion of “money makes money”. This approach aligns with the aspirations of the brand’s founder and CEO, Jeshua Choong, to empower Malaysians. Rather than using flashy and obvious car wraps, carching is a local startup that offers sleeker car wrap designs that both brands and car owners can genuinely appreciate.
Have you come across any cars wrapped with branded designs lately? And I’m not talking about the gaudy ones plastered with advertisements, though those certainly get the job done too.īut if you’ve been seeing cars with sleeker and more subtle brand logos, you might have happened upon the innovation of carching.
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